In 2025 Starlink launched a 12-month subscription plan in select markets that drops the hardware cost (dish + router) to $0 upfront, retaining the monthly fee. The Verge
For battery-kit sellers: (a) barrier to entry lowered → more users adopting Starlink Mini kits → bigger target audience for batteries; (b) customers buying because hardware is “free” may underestimate runtime needs → sellers should educate on real-world battery sizing; (c) marketing messaging should highlight “we’ve got your power covered” when connectivity hardware cost is minimal.
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